Avoid overbuilding. Avoid overspending.
Avoid underperforming.
You are going to invest $100,000+ into this remodel.
Lets make sure every decision increases performance.




I am NOT
an Airbnb arbitrage guy
a design influencer chasing aesthetics
a "get rich quick" guru coach
a remodel strategist who helps investors avoid six-figure mistakes
a contractor-minded advisor for serious STR buyers
a performance-driven consultant focused on revenue.
Not every upgrade increases revenue. I help you allocate capital where it drives bookings and long-term asset strength - not just visual appeal
Most properties are purchased as residential homes, not optimized STRs. I help you identify where strategic upgrades meaningfully improve performance and guest experience.
Renovations are systems - structure, utilities, sequencing, and scope. I help you understand how projects really unfold so you can avoid timeline delays, scope creep, and costly mistakes.
Kitchens, bathrooms, sleeping capacity, and flow determine booking power. I help you make layout decisions that improve usability, durability, and revenue potential.
Contractors execute - but they don't own the strategy. I help review bids, clarify scope, and maintain alignment so your build stays on track and budget.
Every remodel includes hundreds of material choices. I help you select finishes that balance durability, cost control, and market positioning
"Will has the unique ability to troubleshoot older historic homes, identifying practical solutions when unexpected issues arise behind walls or during demo.
His construction knowledge, paired with understanding of design and guest experience, makes his guidance especially valuable for short-term rental operators.
Throughout our projects, Will has communicated clearly, laid out realistic options, and helped us make confident decisions without overcomplicating the process. His input has saved us both time and money while keeping projects moving forward efficiently.
Any investor or host renovating a property for short-term rentals would benefit from having him involved early in their project"
For the Love of Upstate
$1000
90 minute deep dive Zoom
Pre-call property + photos review
Initial remodel brainstorm
Budget and red-flag analysis
Written strategic summary
Ideal for investors evaluating or newly under contract.
$2500/month
Weekly 1:1 call (60min)
Contractor bid and scope review
Layout + upgrade prioritization
Material strategy guidance
Budget allocation refinement
Messaging access during business hours
$4000/month
Pre-offer property review
Weekly 1:1 call
On-demand texting access
Contractor bid and scope review
Layout + upgrade prioritization
Material Strategy guidance
Priority scheduling and access
This is for real estate investors who care about performance - not just finishes.
Whether you're evaluating a purchase, under contract, or mid-renovation, this is for operators who want strategic clarity before committing six figures to a build.
No.
This is remodel strategy - layout decisions, budget allocation, scope control, and performance-driven upgrades that increase booking appeal and revenue.
Design matters. Strategy comes first.
Yes.
Most advisory work is structured and virtual - through strategic review calls, contractor bid analysis, layout evaluation, and written remodel plans. This allows me to work with investors across markets.
Perfect.
I help evaluate bids, clarify scope, prevent unnecessary upgrades, and avoid costly layout mistakes before they become expensive problems. I have extensive personal, hands on experience in almost every phase of remodel construction. I speak the language of contractors and will strengthen your team.
Contractors build. I help define what should be build, what shouldn't and how it should be done.
Ideally before closing.
The earlier remodel strategy is defined, the more capital you protect and the more profit you preserve.
That said, I can step in at any phase of the project.
A contractor builds what you ask for.
I help determine what should be built - in what order, at what budget level and for what performance goal.
I also assist in reviewing scope, sequencing work properly, and aligning the build with you STR revenue targets.
No consultant can ethically guarantee revenue.
What I do guarantee is strategic clarity, risk reduction, and smarter allocation of your remodel budget.
Book a Renovation Strategy Advisory Call
We'll review your property, goals and numbers - and map out a clear remodel direction.