Stop Guessing Your

STR Remodel

Avoid overbuilding. Avoid overspending.

Avoid underperforming.

You are going to invest $100,000+ into this remodel.

Lets make sure every decision increases performance.

interior living room in str rental

Remodel With Strategy. Launch with Confidence.

$3M+ in Strategic

STR Renovations

Converting Properties

into $150k+ / Year Assets

Lake Homes, Mountain Properties.

High-End STR Conversions

I am NOT

  • an Airbnb arbitrage guy

  • a design influencer chasing aesthetics

  • a "get rich quick" guru coach

I AM

  • a remodel strategist who helps investors avoid six-figure mistakes

  • a contractor-minded advisor for serious STR buyers

  • a performance-driven consultant focused on revenue.

Where STR Remodels Go Wrong

And How We Prevent It

Overbuilding the

Wrong Things

Not every upgrade increases revenue. I help you allocate capital where it drives bookings and long-term asset strength - not just visual appeal

Underinvesting in Revenue Drivers

Most properties are purchased as residential homes, not optimized STRs. I help you identify where strategic upgrades meaningfully improve performance and guest experience.

Understanding How Remodels Actually Work

Renovations are systems - structure, utilities, sequencing, and scope. I help you understand how projects really unfold so you can avoid timeline delays, scope creep, and costly mistakes.

Layout Strategy and Design

Kitchens, bathrooms, sleeping capacity, and flow determine booking power. I help you make layout decisions that improve usability, durability, and revenue potential.

Contractor Oversight and Scope Control

Contractors execute - but they don't own the strategy. I help review bids, clarify scope, and maintain alignment so your build stays on track and budget.

Material Strategy and Finish Decisions

Every remodel includes hundreds of material choices. I help you select finishes that balance durability, cost control, and market positioning

What Serious STR Investors Say

"Will's consulting has played a key role in helping us navigate complex renovations."

"Will has the unique ability to troubleshoot older historic homes, identifying practical solutions when unexpected issues arise behind walls or during demo.

His construction knowledge, paired with understanding of design and guest experience, makes his guidance especially valuable for short-term rental operators.

Throughout our projects, Will has communicated clearly, laid out realistic options, and helped us make confident decisions without overcomplicating the process. His input has saved us both time and money while keeping projects moving forward efficiently.

Any investor or host renovating a property for short-term rentals would benefit from having him involved early in their project"

Skyler Vaughn

For the Love of Upstate

Strategic Advisory Options

STR Strategy Intensive

$1000

  • 90 minute deep dive Zoom

  • Pre-call property + photos review

  • Initial remodel brainstorm

  • Budget and red-flag analysis

  • Written strategic summary

  • Ideal for investors evaluating or newly under contract.

STR Remodel

Pro Plan

$2500/month

  • Weekly 1:1 call (60min)

  • Contractor bid and scope review

  • Layout + upgrade prioritization

  • Material strategy guidance

  • Budget allocation refinement

  • Messaging access during business hours

STR Private Advisory

$4000/month

  • Pre-offer property review

  • Weekly 1:1 call

  • On-demand texting access

  • Contractor bid and scope review

  • Layout + upgrade prioritization

  • Material Strategy guidance

  • Priority scheduling and access

Common Questions from STR Investors

Who is this advisory service for?

This is for real estate investors who care about performance - not just finishes.

Whether you're evaluating a purchase, under contract, or mid-renovation, this is for operators who want strategic clarity before committing six figures to a build.

Is this interior design?

No.

This is remodel strategy - layout decisions, budget allocation, scope control, and performance-driven upgrades that increase booking appeal and revenue.

Design matters. Strategy comes first.

Do you work with out-of-state investors?

Yes.

Most advisory work is structured and virtual - through strategic review calls, contractor bid analysis, layout evaluation, and written remodel plans. This allows me to work with investors across markets.

What if I already have a contractor?

Perfect.

I help evaluate bids, clarify scope, prevent unnecessary upgrades, and avoid costly layout mistakes before they become expensive problems. I have extensive personal, hands on experience in almost every phase of remodel construction. I speak the language of contractors and will strengthen your team.

Contractors build. I help define what should be build, what shouldn't and how it should be done.

When should I bring you in?

Ideally before closing.

The earlier remodel strategy is defined, the more capital you protect and the more profit you preserve.

That said, I can step in at any phase of the project.

How is this different from a general contractor?

A contractor builds what you ask for.

I help determine what should be built - in what order, at what budget level and for what performance goal.

I also assist in reviewing scope, sequencing work properly, and aligning the build with you STR revenue targets.

Do you guarantee increased revenue?

No consultant can ethically guarantee revenue.

What I do guarantee is strategic clarity, risk reduction, and smarter allocation of your remodel budget.

How do we get started?

Book a Renovation Strategy Advisory Call

We'll review your property, goals and numbers - and map out a clear remodel direction.

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